For more than 40 years, PrairiePriority has been a trusted logistics provider for independent and regional food producers, manufacturers and other businesses in Western Canada. The company owns and operates a fleet of large trucks designed to transport product from Manitoba to British Columbia.
PrairiePriority has a preferred vendor agreement with AgriSask, transporting a significant portion of its wheat yield each year to food product producers in Saskatchewan and Alberta. One of PrairiePriority’s biggest customers is Calgary-based CanFoods Limited, producers of some of Canada’s most popular cereal and breakfast brands.
PrairiePriority relies on its fleet to drive revenue, but the cost of replacing older vehicles can hurt the company’s bottom line – especially since its focus on servicing the agricultural industry can lead to uneven revenue cycles. The constant flux of payment schedules also led the transportation specialist to look for new ways to add greater balance to its balance sheets throughout the year.